Screen printing isn’t just pulling a squeegee and dragging ink across a screen.
There’s a lot of software involved with making great screen prints.
What works to help one shop print shirts might not work for another. But if you look at the forums and groups that discuss it, there’s common software debates that pop up again and again. It can be difficult to make the decision between one program and another!
Every piece of software below comes with its own set of challenges. Each tool has a different learning curve. In the end, it’s up to you to learn the programs so you can print better shirts.
We’ll discuss the different types of software (art and design, color separation, shop administration, and shipping) according to price, difficulty, who it’s best for and whether they’re for Mac or PC.
Last updated February 2022!
Contents
- How To Understand Vector vs. Raster Images
- Art & Design Software For Screen Printing
- Open Source Art Software Options
- Color Separation Software for Screen Printing
- Screen Printing Management Software
- Shipping Software for Screen Printing
- BONUS: 27 Software Tools for Screen Printing
- Conclusion
How To Understand Vector vs. Raster Images
Before you ever screen print a single shirt, you must understand the difference between vector and raster images.
The most common image format that you see on the internet is a raster image.
But for screen printing, we often need to use vector images.
Raster images
Raster images are a specific arrangement of thousands of pixels. At a high enough resolution, raster images appear smooth to the human eye.
But, raster images degrade in quality as the resolution increases.
This means that as you zoom in or manipulate the image, you lose quality. The pixels become visible!
Raster images are typically JPG, PNG, TIFF or GIF file format.
Screen printers typically avoid printing raster images. There are two reasons for this:
- Print quality. Raster images have jagged edges that may be visible when printed.
- Resizing and image manipulation. Raster images cannot be resized or manipulated without losing quality.
Don’t be surprised if you need to convert raster images to vector images while screen printing.
Vector images
Vector images don’t use pixels, so the image doesn’t lose quality when it’s resized or manipulated. The image details remain sharp no matter the scale.
Vector images may seem like magic, but the idea is simple: the image is encoded as the mathematical relationship between the different shapes that the image is made of.
It’s NOT made of the location and color of specific pixels!
Vector images are ideal for screen printing. They typically come as EPS, SVG and AI or CD file types.
Most crucially, vector images can be resized and manipulated infinitely without losing picture quality.
If you use vector images, your prints will have well-defined lines and sharp edges instead of pixels. It’s important to note that you can use high-resolution rasters for printing, but your prints are as good as the printer used to create the screens.
Images from Adobe’s Help platform.
Art & Design Software For Screen Printing
The first step in every shop’s printing process? Getting the art dialed in.
Whether you have a dedicated design team on staff – or you’re just starting out and burning screens in your garage – finding the right art software is crucial to creating an awesome customer experience.
If you’re on a shoestring budget, there’s always a service like Ignition Drawing. They offer low-cost vector creation, and will turn even low-quality JPEGs into flexible vector graphics. Be advised: using an art creation service over the long-term is very costly.
Adobe Illustrator
Price: $240 annually. Available on a monthly basis for $21.
Difficulty: Hard. Steep learning curve.
Best for: Professional artists & designers. Creating vectors.
Available for: Mac & PC
Website: https://www.adobe.com/products/illustrator.html
Adobe Illustrator is the industry’s leading vector generation software. It’s powerful and widely used.
Illustrator has a steep learning curve for beginners. But if you’re serious about screen printing, there’s a rich collection of videos and other resources available to learn Illustrator.
You’ll have to take the time to learn Illustrator like a true expert. The basics can be learned in a fairly short time. You don’t need to be an expert to take advantage of Illustrator’s vector capabilities to make better screens.
Adobe Photoshop
Price: $240 annually. Available on a monthly basis for $21.
Difficulty: Moderate to high. Challenging learning curve.
Best for: Professional artists & designers, shop owners, image manipulation, rasters.
Available for Mac & PC
Website: https://www.adobe.com/products/photoshop.html
Photoshop is how Adobe made its name. It’s so well-known that it’s become a verb: “She just photoshopped that.”
There’s a rich library of resources available for learning Photoshop. It’s taught at colleges & universities and has been around for years as the internet’s #1 photo editing suite.
Photoshop is most powerful for raster images. It can create text and drawn shapes as vector elements as well. You can easily edit logos, photographs and colors with Photoshop.
What makes Photoshop powerful for screen printers is the ability to separate artwork into different screens for printing. You can separate by color, adjust color channels, utilize halftones to plan for gradients, and precisely edit images for your prints.
Anticipate that many customers will give you .PSD files, Photoshop’s native file format. It’s worth the cost for that reason alone.
Corel Draw
Price: $500, or available for a $200 annual subscription.
Difficulty: Moderate to high. Customizable. Short learning curve to proficiency.
Best for: artists, novices, simple color separations, vectors
Available on PC only
Website: https://www.coreldraw.com
Corel Draw is the vector illustration tool from the larger CorelDraw Graphics Suite.
Corel nonetheless offers interesting features and a powerful color separation option for spot color printing. Its incompatibility with Mac can be a deal-breaker for artists, though.
The separation process in CorelDraw is extremely simple: check one box (Print Separations) in the program’s Print options and jump straight into printing.
Its price point is high, but you’re purchasing a robust package. You have to pay for upgrades ($200 each) unless you subscribe to their yearly update program. There’s no monthly subscription available. Some users of CorelDraw argue that it’s a more complete package than Photoshop or Illustrator, making it ideal for smaller businesses.
Corel’s software is highly regarded by its users, and there’s a robust community that backs it. If you’re not convinced by Adobe’s offerings, you should spend some time with Corel’s suite and see if it’s for you.
Affinity Photo and Affinity Designer
Price: $50 for Mac, $50 for PC and $20 for iOS (for each version, i.e. $50 for Photo and $50 for Designer)
Difficulty: Moderate to high. Flexible and powerful.
Best for: artists, novices, basic color separations, vectors
Available on Mac, PC, iOS
Website: https://affinity.serif.com
A fairly new competitor to Adobe’s publishing suite, Affinity has introduced a low-cost, single-payment pricing model to a subscription service.
Affinity has a solid reputation for providing the necessary tools for screen printing art design. Their Photo product is ideal for raster editing, while their Design tool seamlessly edits raster images. The mobile app is a nice touch, as well, though we don’t see many professional designers giving up their mouse and desktop anytime soon.
Separations are simple with Affinity.
With an active team that’s providing updates based on customer feedback, Affinity is emerging as a serious image editing suite. If you’re looking for an alternative with an enticing pricing model – but a limited real-world track record – check out Affinity’s offerings.
Open Source Art Software Options
You don’t have to spend money to get a lot of value. Open source image editing software is still a viable option – provided you’ve got time to invest in learning new software.
There’s no paid support staff, so you’re on your own if problems arise. Both of these programs do have a significant learning curve, with some users arguing they’re harder to learn. There’s also not as many people using these programs, despite how well-developed they are.
If you don’t want to pay for Photoshop, Illustrator or Corel then check out these two powerful and free image editing suites:
GIMP
https://www.gimp.org/
Long the golden-standard for free image manipulation software, GIMP has a rabid community and thousands of plugins & extensions to make it infinitely customizable. It’s powerful and well-known. Additionally, GIMP is compatible with hundreds of standard and non-standard image file types. GIMP is a raster editor.
InkScape
https://inkscape.org/
A set of tools for editing and creating vector images, InkScape is designed with illustrators and artists in mind. It has an impressive feature list and represents a true alternative to Adobe Illustrator or Corel Draw. Like GIMP, it has a large community that is enthusiastic about providing support and developing more features.
Color Separation Software For Screen Printing
Unless you want to print one color until the end of time (and plenty of shops have made a killing doing this), you’ll want to invest in software that can help you with color separations.
Every color means another screen. These tools will “rip” your artwork and separate it into the constituent parts for a simpler screen burning process.
If you’re doing simulated spot color, or 4 color process (CMYK) printing – you will have to spend the time & money to find the right color separation software for your needs.
Freehand Separation Studio 4
Price: $200 annually. Also offer an Advanced tier at $490 annually.
Difficulty: Simple. Short learning curve.
Best for: Screen printers, planning complex prints, instant color separations
Available for PC & Mac
Website: https://solutionsforscreenprinters.com/software/spot-process-separation-studio-4/
Described by Freehand as a “fast, easy and accurate way to instantly color separate and manage vector-style PDF format graphics,” Separation Studio is the screen printing industry’s leader for color separation.
It’s not designed as an art creation program, but as a print planning tool – so it’s integrated with both Adobe and Corel platforms.
Separation Studio is specifically designed for screen printing, which means power and flexibility specific to printing needs. You can carefully regiment designs according to ink types, the number of screens you’d like to use, and underbasing requirements.
For example: you can reduce an over-designed logo with 19 colors into a simpler design that only uses 6 screens.
Additionally, Separation Studio has a strong support system in case you run into issues with their software or need guidance with handling your artwork-to-print process.
UltraSeps
Price: UltraSeps v2 $300, one-time purchase. UltraSeps v3 $500, one-time purchase.
Difficulty: Easy, with some learning curve to understand the (many) things it can do.
Best for: printers, shop owners, planning prints & simplifying process
Available for Mac & PC (utilizes Photoshop)
Website: https://www.ultraseps.com/
A set of tools for Photoshop and not a standalone piece of software, UltraSeps makes up for its interesting web presence with the power and specificity of the software’s functions.
Designed by a 30-year industry veteran, UltraSeps has a plethora of capabilities with the screen printer specifically in mind.
There are two versions currently available: the older version 2, and the newest version 3. There’s not a huge difference between the versions – the main reason for the update was to change how the software licensing works. Other things like reliability and simplicity have been improved.
The feature list for UltraSeps is huge. It does a lot more than just separate colors. It can generate line drawings from images, create accurate flesh tones, generate custom color channels for metallic and neon colors, enhance & repair images and generate RGB color proofs among many other valuable features.
Separo
Price: $50 or $150 per month, depending on tier.
Difficulty: Easy. In-browser separations. Built to be intuitive and fast.
Best for: Shops that need a mobile, cloud-based, lightweight solution for separations.
Available for PC & Mac.
Website: https://separo.io/
Hailing itself as an “intelligent screen print graphics pre-processing pipeline,” Separo is a new player in the color separation business. Instead of downloading software or utilizing a series of Photoshop plugins, Separo is cloud-based.
Separo is standalone software that doesn’t require setup, and can be taken anywhere. They tout the ability to show “soft proofs” to customers even on mobile devices. It is highly automated – just put an image into the software and it returns ink combinations based on the image provided.
The cloud-based approach to separation is definitely appreciated. For shops that want to own their software, this might not be the ideal choice. But if you’re interested in a fairly straightforward and lightweight separation process, Separo could be a solid solution.
Printfab Pro
Price: 149 Euros (roughly $170)
Difficulty: Easy
Best for: Shops that are looking for a replacement for Accurip
Available for: PC & Mac.
Website: https://www.printfab.com/en/
PrintFab is a powerful printer driver and RIP software for printing. Downloadable for both Windows and Mac, Printfab sends you a license key to unlock their software.
With a print proofing mode, CMYK options, and large-size printing options, and more than 600 supported printers, Printfab is a solid option for anyone looking for a replacement for Accurip.
Made in Germany, Printfab has robust support and frequent updates.
Freehand AccuRIP Emerald
Price: $199 to $539, varying licenses.
Difficulty: Easy.
Best for: High-quality printer management, creating very good transparencies for burning screens.
Available for Mac & PC.
Website: https://solutionsforscreenprinters.com/accurip-emerald/
Notable update: Accurip is only compatible with specific inkjet printers. Accurip Black Pearl was discontinued.
AccuRIP is not color separation software: it acts a translator between your inkjet printer and your Adobe or Corel art files. Without RIP (raster image processor) software, your transparencies won’t print as well.
According to Freehand, “AccuRIP […] reads your art files instantly and translates them into solid areas, tints, and gradients/blends.” Burning good screens requires good transparencies, and a program like AccuRIP facilitates the process.
AccuRIP is extremely simple to use. It lives in your existing Print dialog menu – you just select the channels you want to print & let the software talk to your printer. Since it’s designed with screen printing specifically in mind, it’s formulated to create extremely professional quality transparencies. You can reliably print more complicated designs and create far more interesting color effects with RIP software.
Freehand also offers a variety of inks and printing supplies to support AccuRIP. While this software is costly, it’s extremely difficult to imitate its results. It’s also been under development for a long time (so it’s trustworthy) and has an excellent support team.
Screen Print Shop Management Software
There are multiple ways to manage your screen printing shop. You can run it off a blackboard or use paper printouts – but there are much faster, easier and simpler ways to manage day-to-day administration.
There’s also software that helps with communication, bookkeeping and other common problem areas. If you have employees, you owe it to them (and yourself) to use software to streamline and simplify each area of your business.
Screen print shop management software is a crucial step toward managing your margins and harnessing rapid growth through organization and communication. There is only one right move for any given scenario – so choose a path for your business that ensures success instead of chaos. Leverage software however you can.
Printavo
Price: $99/mo and up, with annual plans available.
Difficulty: Easy.
Best for: owners, artists, managers, any employees
Available for: Mac, PC, with an iPhone app also available.
Website: http://www.printavo.com
I use Printavo for screen printing management software – it’s specifically made with the garment decoration industry in mind by a team that’s based in the US.
You can always opt for a non-industry project management solution like Monday or Asana, but they’re not designed with print shops in mind. Printavo is. And thousands of print shops from more than 40 countries use it already.
With Printavo, you can manage many of the things unique to this industry: shop workflow, pre-production tasks, order intake, attractive quote & invoice generation and the biggest single time sink of all…art approval.
Outside of Printavo, there’s software to make your life even easier.
QuickBooks
Price: $10/mo for the bare-bones plan. Quickly rises to more than $100 with full features.
Difficulty: Moderate. Mild learning curve.
Best for: owners & operators.
Available for: Mac & PC.
Website: https://quickbooks.intuit.com/
Hopefully you’re already familiar with QuickBooks! As Adobe is to design & art, Quickbooks is to small business accounting.
You can manage your cash flow, receivables, taxes, payments, bills and more. They claim that you’ll save an average of 40 hours per month – but it does require an up-front investment to get everything set up.
Coolest of all, Printavo links up directly with Quickbooks for superpowered shop administration.
Gsuite
Cost: $5-10 per month, per user.
Difficulty: Easy. You probably use it already.
Best for: owners & operators.
Available for: Mac, PC, mobile
Website: https://www.google.com/gsuite
You can bolster your image online and keep the awesome functionality that Google’s services offer if you move to Gsuite & use a branded email address. No more personal email address for customer-facing communication!
You’ll also get access to the entire Google productivity suite. Gsuite is highly compatible with numerous CRM tools, and is the go-to standard that many people expect. The stability of Google’s cloud-based services is a big plus for operational consistency.
Zapier
Cost: Free up to a certain point, but then rises to $20-50 monthly for normal use
Difficulty: Easy, but requires some creative thinking.
Best for: automation of routine tasks that happen through different apps you use
Available for: Mac, PC, mobile
Website: https://www.zapier.com
Zapier helps you automate complicated or time-consuming rote tasks by making web apps talk to each other. In plain English: Zapier lets you connect apps that normally don’t talk to each other.
Since there are so many routine & repetitive tasks that you’ll need to consider when you manage your shop, it’s a versatile & powerful tool. It can take your process to the next level!
It’s simple enough to use. The challenge is finding creative ways to implement it! Luckily, there’s a large community and plenty of content around what you can automate.
Zapier doesn’t have to cost money – if you only use it in a (very) limited way. If you calculate the time you save by automating troublesome processes, it is absolutely worth its monthly price.
Shipping Software for Screen Printing
Yes, shipping is a headache. It’s expensive, time-consuming, risky and generally just a pain to manage. There’s still a few services that help get your goods shipped on time, at a lower price – and save you trouble. We’re just skimming the surface here, so take a good look at the options for shipping software.
Stamps.com
Price: Varies according to usage.
Difficulty: Very easy.
Best for: Simple & fast shipping with USPS, printing your own labels.
Website: https://www.stamps.com
The official licensed vendor for the United States Postal Service, Stamps.com lets you create shipping labels really quickly. If you want to use another service like FedEx or UPS, you’ll have to find another option. It connects to a large variety of e-commerce platforms.
ShipStation
Price: Varies from $10 to $160 per month depending on volume.
Difficulty: Easy.
Best for: Shipping automation, label creation, using carriers besides USPS.
Website: https://www.shipstation.com
ShipStation has focused on automating shipping-related tasks & reducing the process into its simplest parts. They work with hundreds of e-commerce integrations.
Screen printers will like ShipStation because it lets you white-label shipments for contract printing. It’s also a highly functional shipping platform that lets you control virtually everything about your shipments.
Easypost
Price: 1 cent per package.
Difficulty: Low, but some setup involved.
Best for: Extensive logistics and shipping work, connecting directly to Printavo.
Website: https://www.easypost.com
Easypost is an API for all things shipping: tracking packages, making labels, even insuring shipments. You can use Easypost to print shipping labels directly from Printavo. For one cent per package, you get a seamless shipping experience from your production environment.
BONUS: 27 Software Tools for Screen Printing
Need more software for your print shop? Looking for help with marketing, communication, production management, art, and more?
Watch our video with 27 software tools for screen printing below:
Management/Communication
These apps and software are designed to help you manage your business and communicate with customers and your team. If you think of “where the work in your shop happens,” you probably think of your production floor. But what about where the work happens in your business on the internet? That’s what these platforms and apps do: they’re where you actually work on your business.
Gusto
What it does: payroll, benefits, payroll taxes, time tracking and HR
Where to get it: https://www.gusto.com
Why you need it: manages complicated payroll taxes and takes difficult HR and benefit challenges off your hands. A one-stop shop platform – use Gusto as soon as you have an employee!
Indeed and Zip Recruiter
What it does: help you hire people to grow your business
Where to get it: https://www.indeed.com and https://www.ziprecruiter.com
Why you need it: hiring people before your business grows beyond your capacity is crucial. Get ahead of the curve and learn how to use these services BEFORE you desperately need someone in your shop!
Lucid Chart
What it does: builds simple visual charts and workflow diagrams
Where to get it: https://www.lucidchart.com
Why you need it: you need to document your manufacturing process. A repeatable process, visually represented, helps get everything out of your head and into the world. Additionally, this helps your team understand what to do in any given scenario. Plus, this lets you edit and iterate on your workflow!
Asana
What it does: manages internal development and complex projects (like marketing, content, etc.)
Where to get it: https://www.asana.com
Why you need it: detailed, granular, and highly customizable, Asana is powerful for keeping tabs on everyone’s effort on projects that fall outside of the scope of printing. You can easily review work later on.
Stripe
What it does: collects payment online
Where to get it: https://www.stripe.com
Why you need it: Stripe’s product is without parallel – it’s the best payment processor out there. They also have impeccable customer support that will help you quickly. Printavo, Shopify, and dozens of other services link up to Stripe.
Ring Central
What it does: software for managing, setting up, recording, and tracking VOIP and phone calls
Where to get it: https://www.ringcentral.com
Why you need it: helps manage phone calls coming into your shop, documenting who called and even allowing you to listen in to calls after they’ve happened.
Productivity
The right tools make all the difference. There are a glut of useful, affordable, and effective tools for becoming more productive. These apps and software provide valuable services and let you get more things done faster.
Frontapp
What it does: lets you share an email inbox in a highly transparent manner
Where to get it: https://www.frontapp.com
Why you need it: track response times to emails, measure how well you’re handling customers, and ensure that everyone on your team is sending emails that match up with your brand. This is ideal if you manage quotes, sales, and customers through email.
Signpost
What it does: generates reviews and positive feedback to Yelp, Google, Facebook, and other sources – while sending negative reviews directly to you
Where to get it: https://www.signpost.com
Why you need it: your online reputation is sensitive to bad reviews. Keep unhappy clients from doing damage – or help them have a better experience if they’re unsatisfied. Don’t you judge businesses based off bad reviews?
Expensify
What it does: manages expenses and receipts for employee reimbursements.
Where to get it: https://www.expensify.com
Why you need it: reimburse sales teams or other employees easily. Everything from lunches to conference expenses can be handled via Expensify.
Loom
What it does: records, edits, and shares videos (particularly for screen recordings, coaching, and training) quickly and easily
Where to get it: https://www.loom.com
Why you need it: you can share how you use tools, enter orders, send emails, or virtually anything else. Show how you do things in your business! Your new hires can re-watch these videos to make onboarding super fast and easy.
Trainual
What it does: helps train your staff and even your customers by creating a step-by-step process
Where to get it: https://www.trainual.com
Why you need it: makes training and onboarding new staff consistent, regimented, and much easier. It takes Google Docs to the next level!
Zoom
What it does: a powerful video chat platform
Where to get it: https://www.zoom.com
Why you need it: video conferences are not going away! We suggest purchasing a high-quality webcam and microphone to really stand out on video conferences.
Slack
What it does: lets your team communicate internally
Where to get it: https://www.slack.com
Why you need it: a searchable log of all conversations and knowledge in your company, Slack is the most effective way to communicate everyone at once. You can create different channels for your team – press operators, sales, art, etc. Slack includes phone and video calling, file storage, and all kinds of useful business-oriented functions. Worth upgrading and paying their modest annual fee for. Worth mentioning: Slack integrates with tons of external software.
Calendly
What it does: lets customers, potential employee candidates, and anyone else choose a time for meetings that works for them – and you
Where to get it: https://www.calendly.com
Why you need it: stop sending emails that ask when someone can meet! Instead, send a Calendly link and let them choose what works best for them. This saves tons of back-and-forth and makes scheduling your meetings much simpler. We’ve even used this internally to help schedule meetings with each other!
ConvertCalculator
What it does: allows you to create beautiful, interactive quote calculators, that you can put on your website or use as a standalone page
Where to get it: https://www.convertcalculator.com/markets/screen-printing-quote-calculator/
Why you need it: With ConvertCalculator you can create a custom price quote calculator and product configurator. The calculator can automatically calculate the price per shirt based on the user selections. Making it the perfect tool to help you answer the most heard questions in your inbox. When you connect your calculator to your other software products, you can automate your quoting process. The drag-and-drop builder can be used without coding skills. And you can create a calculator in just a few steps or start from a template.
Jotform/Typeform
What it does: puts forms onto your websites for things like quoting, inquires, and even helping contract shops get and place orders
Where to get it: https://www.jotform.com and https://www.typeform.com
Why you need it: Both Jotform and Typeform perform the same basic functions – embeddable, custom forms on websites. Typeform’s are more visually appealing and customizable, and better for tablets and phones. But both services are ideal for crafting forms and making it easier for customers to get in contact with you in a way that your business can easily handle. The real value is limiting the amount of communication necessary to start new orders.
Marketing
No business is complete without customers. Marketing your business is simpler than ever, but there are a lot of options. From building websites to posting to social media to purchasing advertisements on the web, there are tons of apps and tools designed to make marketing a snap.
SquareSpace
What it does: lets you make incredible custom websites easily.
Where to get it: https://www.squarespace.com
Why you need it: you can create a professional website in a day that gives customers an amazing first impression.
Canva
What it does: lets you create beautiful marketing materials on the fly.
Where to get it: https://www.canva.com
Why you need it: you can streamline and simplify marketing by using hundreds of social media templates. Don’t reinvent the wheel when all you need is something simple! This is such a great way to get started posting on social media.
Artlist
What it does: gives you access to affordable music you can use in videos
Where to get it: https://www.artlist.com
Why you need it: music in videos can get you taken off YouTube due to copyright infringement – even if it’s just playing quietly in the background. So spend a few dollars and get some music you can rely on. You download it right from the website. There is every single genre of music you can imagine on Artlist. Most songs cost about $1 and you can use them in perpetuity…forever!
Buffer
What it does: posts to multiple social media websites at once
Where to get it: https://www.buffer.com
Why you need it: you can post to Instagram, Facebook, Twitter, LinkedIn and more without needing to post to each platform individually. This saves tons of time. Even better, it lets you quickly schedule posts throughout the week – making social media much less of a chore!
MailChimp
What it does: lets you send regular email campaigns to every contact you have.
Where to get it: https://www.mailchimp.com
Why you need it: easily Zap customers from Printavo straight to MailChimp and start sending them amazing emails! People forget who you are, so it’s crucial to keep touching in with them.
Mailshake
What it does: lets you send cold emails.
Where to get it: https://www.mailshake.com
Why you need it: want to talk to 50 companies in a personal way – using cold email? This is such a killer way to start cold outreach campaigns and get conversations started. This service will help you to personalize these types of emails so you can easily “cast a broad net” and get more responses to your cold outreach emails.
Adroll
What it does: sets up retargeting campaigns so your ads can display directly on tons of websites.
Where to get it: https://www.adroll.com
Why you need it: ever been to a website and seen an ad for a site you were on recently? Retargeted advertising is how this is done. Your company can appear for people that have visited your website just like big companies do – and it’s surprisingly affordable. Adroll will help you get started with retargeting. You can even retarget very specific pages!
Adespresso
What it does: lets you test, build, and manage ads on Facebook and other platforms
Where to get it: https://www.adespresso.com
Why you need it: we DON’T recommend Facebook’s internal tools for advertising. Try Adespresso instead – it’s so much simpler and easier to use.
Conclusion
Each area of managing your shop comes with its own complications that require a lot of time & energy to deal with. From intake, to pre-press, to art and films, even to managing calls and emails – there’s something that can streamline your process and help you improve your business.
Software has a learning curve: you have to be bad at it for a while before you can be competent. But: that time is an investment in your overall competency. As you learn to integrate different pieces of software to make your prints better, your shop more profitable, and your business better, you’ll see that the price for software is fairly low compared to its value.
Instead of worrying that software is a burden, remember that it’s an opportunity to refine what you do and how you do it. Training and practice are how you’ll take things to the next level.
Even when your screen printing shop is well established, and your actual printing process is dialed in, new software can come along and change the game. Keep up with the trends and changes in your software, keep learning, and push your team to use everything to its fullest. Stay curious!
What’s your shop’s “software stack”? We’re always looking for great tools – both for ourselves and for Print Hustlers across the globe. Have a tip? Let us know!
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