Free Software Assessment: Our online software assessment will help determine if Printavo can help fill gaps in your order and production management workflow. Take the assessment!
Coby Larson joins us from Torches Print Shop in North Carolina to talk about the long standing print shop started by his parents. With over 25 years of decorated apparel experience, Torches has been a major contract printer for a number of musicians and bands. ...
Getting Facebook Ads to work can be difficult. But they’re crucial for driving targeted marketing campaigns. The reason is, you can segment your market very specifically while spending less than AdWords on similar ads.
@rocketshirts has Facebook Ads figured out. Here are some tips they give us:
Spend $20/day for 1 week. The longer your ad runs, the more Facebook works. He’s even tried $1,000 a day and cut it off early to trick Facebook into showing your ad more quickly.
Shoot to break even on Facebook marketing. This will generate more custom shirt sales after the initial retail sale. Your goal should be awareness.
Focus on building up your Facebook page as it gives more exposure via each friend network. Every time someone likes the page, it shows up on their newsfeed for their friends to see.
Are you valuing your time? As your print shop become more mature, it’s important to value time. When we all got started, time was plentiful and capital wasn’t.
As revenue increases, time becomes more valuable. What are you spending this time on?
If you presses aren’t running, it’s becoming more expensive to print your jobs. Any time spends in pre and post-production is costing your shop $$$.
How long are approvals taking? These are one of the most common delays in your production process. How long are customer approvals taking? This can affect your scheduling and how consistent of job flow you’re reaching. How about production approvals? If your production manager isn’t present and the press is held up, your expenses are increasing.
Setup time and tear-down time? Automatic reclaiming and direct-to-screen machines can keep your supply chain running smoothly. Adding more screens into inventory and regularly checking tension can time-sucking tears.
Have more time-saving tips? Post them below!
Should I build or buy shop management software?
We get the question a lot actually. Many shop owners with technical backgrounds are capable of building something completely customer so why not?
I’m going to answer this question unbiasedly for you. This question comes down to focus. As a shop owner, you only have so many hours in a day. Every minute of your day is important and valuable to the business.
Buying any shop management solution, like Printavo, is going to suit 80-90% of your needs as a business. No tool on the market will be able to satisfy 100% of what you’re looking for. The reason is, Printavo has to be simple enough for thousands of shops to utilize. As we continue to push forward as a software company, we will get closer to that 100% but will never reach it. But realize, we are 100% focused on improvements. Our constant iterations are zeroed in on making the best shop management solution so you can focus on growing your print shop.
Building a shop management tool entails that same amount of effort. Maintenance, iteration, and improvements. Just like any new project, building a custom shop management solution is like an iceberg. The top can be visibly seen and doesn’t look too bad. But underwater is where the mass is.
Creeping projects scopes, delayed deadlines and expensive software development is just the beginning of getting a version 1 completed. Don’t forget about hosting and maintenance down the road. Does your custom solution integrate with email marketing software, a POS system, accounting tools or Google Apps?
As technology changes, you want to be on the cutting edge of it to drive your print shop forward. Pick wisely!
Justin Moore describes how he got his first 60,000 Shirt Order and how important big print jobs are to expand your screen-printing shop.
We’ll dive into:
-How important it is to have a professional website
-Word of Mouth will help your print shop succeed
-How to Get Referrals
-Facebook Ads
We are sold out of tickets for this years’ #PrintHustlersConf! All 80 seats have been claimed and can’t wait to see everyone. If you weren’t able to reserve a spot, that’s okay as we look forward to having you next year!
We’re unbelievably excited to release the schedule for PrintHustlers Conf 2018. We are sold out of tickets for this year and can’t wait to see everyone. Talk a look below on the schedule:
As shop owners, we find ourselves engulfed in the day-to-day production. How fast can we print shirts? How quickly can we burn screens? What ink looks the best? Can we register jobs quicker? How should we use employees strategically in the shop? All great questions – all are necessary to …
Mark Coudray, strategist and published author for Screen Printing Magazine explains the trap you are making when it comes to pricing. He describes why Trade Custom and using the Price Break Matrix is wrong. He shows us this step by step in Excel. He explains how the behavior of your price chart may drive you out of business.
Justin Moore explains the secret to success for your screen-printing shop! Taking risks is essential for success and hard work.
From a shop owner, Steven Farag from Campus Ink’s perspective… Our company, Campus Ink, is primarily a screen printing and embroidery shop that produces everything in-house. I recently began venturing into promotional products and was appalled at how antiquated these companies operate. Customer service and speed is not their concern. …
Small Print Shops have the advantage to truly meet every single person in the town that could be a potential customer. Retargeting advertising on your website is a must! Here are some tips on how a screen printing business can grow in a small town or large city.
We’ll dive into:
-Tools for Retargeting like Adroll.com and Perfect Audience.com
-Holding Events regularly like Meetups, Conferences, Marathon, -Family Events, etc to gain more customers
-Learn how to utilize Facebook Ads
One of the first things potential customers look at is your reviews on Yelp, Google, etc. Shelby Craig, Founder of Rocket Shirts who generated $80,000 From $3,600 In T-shirt Sales Using Facebook Ads cracked the code to get great reviews for your screen-print shop.
