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Bruce and Steven chat with Tyler Carroll of TC Screen Printing. Recently moving into a 57,000 sq foot facility, Tyler has been looking into investing into live shows with an amazing setup. And of course, it wouldn't be the PH Podcast if we didn't talk about DTF...
When you walk into a hardware or grocery store, you usually have a few items you are shopping for. You might spend an hour knocking every item off your list, until you get to the check out line. Then a diet coke, pack of gum, or your favorite candy bar …
Have you ever bought an item that was more expensive because of the name behind it? Shoes, a purse, equipment?
The reason you feel strongly about your purchase is because that of the brand. It creates an emotional connection to your consumers which makes their purchase decision easier.
It is essential to create a brand your customers love and praise. Since this process doesn’t happen overnight, here are 3 tips to start now:
1. Create a guarantee. What can you do to guarantee your customers? Can you deliver goods at the best price, quality, turnaround time? This statement will help rally your team around one goal and make decisions when you’re not present.
2. Create a full experience. Every touch point of your business is a piece of your brand. How your staff answers the phone, what you feel walking into your shop, email response time, your website and social media presence. It’s all apart of your brand and should be thought out carefully.
3. Swag out your team & customers. People will start seeing your brand more in town and ask about it. Bring on the referrals and let customers be a fan!
After chatting with more successful shop owners, we’ve learned they all have something in common. Extreme optimism.
Everyone started their screen printing shop in one way or the other. A band, clothing line, bought into a business. It didn’t make much sense at the time, but you kept persevering past all odds to create a sustainable business.
Between improving your workflow, managing a team, and growing sales, extreme positivity has been proven to help keep pushing you forward. Past the highs and lows.
Lastly, your high amount of optimism funnels down into your staff. When things go wrong, the right attitude will help make decisions.
PrintHustlers Conf was a huge success! We had over 100 people from shops all over North America join us.
In this highlight reel, Steven Farag, Co-Owner of Campus Ink, talks about five tips when automated his shop.
1. Add all users to Printavo – Give full access to your account
2. Automate people & technology – Allow pushing a button to print, transform data, and add data where needed. Hire a virtual assistant from Upwork to help with data input.
3. Utilize Zapier to connect your website to Printavo to a CRM to your email newsletters, etc. Zapier is powerful and enables you to exchange data between 1,000+ apps on the web.
4. Automate receiving positive reviews for your shop. Create a status called “Review Us” which triggers an email to the customer asking for a review. You can use ReviewPro to have positive reviews be posted to Yelp/Google Plus and negative reviews are emailed to you directly to handle.
We couldn’t be more excited to have Laura Ezell join the team as a Customer Care Specialist! Laura grew up in Atlanta, Georgia and studied Neuropsychology at the University of Colorado Boulder. She has been involved in research and customer experience fields for my entire professional career. Laura is also …
You’ve checked off all your boxes, and now you know you need to move. The next question you need to ask yourself is whether or not you should rent or buy space for your business. There are several points you should consider in this process, to make sure you are …
Over time we found that sales is a team sport.
It’s a basketball team where the ball gets passed around with the end goal of a slam-dunk. This process requires the company to work together on the same goal together.
If one sales rep creates a lead from a tradeshow, and someone back at the office closes them, you’re working together to win.
A company brand is the full customer experience someone encounters. This may warrant using a team-based commission structure for your sales reps.
At Printavo, we switched over to a team-based commission and aren’t looking back. As a customer can have multiple touch points with sales reps, we didn’t want to worry about how to attribute commission.
I first felt weary of this change as it doesn’t highlight who is doing great work and who isn’t. We ended up creating a team agreement to help clarify potential problems.
For example, for the first two months of building a sales funnel, all commissions you generate are paid out directly to you. Only then will you partake in the team pool. If your performance dips under 50% of the median sales generated for a month, for more than two months, your commission is only based on the sales you created.
We found it important to create these agreements before-hand to avoid issues down the road.
Thus far, it’s been easier to treat customers as a team rather than individually and we’re pushing forward!
Let me know if you’re doing team commission and how it works!
Once you scan a QR code/barcode, the invoice will be pulled up. If you’re logged in, we will open the invoice for you to edit it quickly. If you’re not logged in, it will open the Public Invoice View.
Here’s how your shop can utilize barcoding to the fullest!
Justin Moore started Barrel Maker Printing in 2009. They printed on a manual screen printing press for several years before they purchased an automatic press.
Justin and his wife, Erin Moore, felt they could get a lot out of their manual press, but it was exhausting.
Listen to Justin talk about how when he switched to an automatic screen printing press and how it helped their shop.
Another time-saving tip. We used to think virtual assistants would delivery low-quality work. They’re not at your office, probably overseas, and have an oddly low hourly cost.
Yet, if someone in your shop is manually inputting or converting data every week, this and other tasks can be great to outsource to a virtual assistant.
You can find VAs by posting a job on Upwork.com. In your job posting, be sure to include an example project that you’d give them to test their attention to detail.
What comes first, the horse or the carriage. Do you move into a new space and pray that you have enough work? Or do you wait until you can’t find another inch to stack a shirt in your current location? While physical space is most aways the underlying issue for …
Take a quick tour with us to ISS Orlando this year!
