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How Rockford Art Deli Uses Printavo to Stay Organized

How Rockford Art Deli Uses Printavo to Stay Organized

A long-term Printavo shop, Jarrod walks through his workflow and how they’re set up to stay organized.

Rockford Art Deli began in 2004 by Britney Lindgren and Jarrod Hennis. Located in Rockford, IL, they have been committed to staying eco-friendly & also source USA made goods as much as possible.

They also have a very neat retail experience focused on Rockford pride (https://rockfordartdeli.com/) while also starting a new t-shirt of the month program.

Take a peek!

Using Printavo Tasks for Pre-production

Using Printavo Tasks for Pre-production

Printavo statuses are a great way to keep track of orders as they move through your shop. Creating custom colors and statuses trains your staff to monitor their “color range” and keep moving jobs forward.

What happens if certain items need to happen at the same time. Pre-production is a great example of this.

Using screen printing as an example, ordering shirts, counting them in, burning screens, and mixing ink all happen at the same time. Tasks are a better tool to keep track of these items.

Tasks can be assigned to individuals along with a due date. Emails are also sent to the person assigned immediately along with when they’re due.

Interview With Brett Bowden of Printed Threads, His Story & Mindset

Interview With Brett Bowden of Printed Threads, His Story & Mindset

Listen as we interview Brett Bowden, Founder and CEO of Printed Threads. In 2010 Printed Threads was started by Brett. A touring musician, he wanted a better quality merch and a stable schedule for his growing family.

He started in his garage and quickly grew into a full-blown 15,000 sq ft production facility, now with over 25 team members, and over $3.5m in revenue.

Listen in as we discuss:

– Target growth for print shops

– Mindset around team, branding, growth, and problems

– Going full-time with two kids

– Leasing vs buying

– Shoe Dog by Phil Knight book recommendation

3 Branding Tips for a Screen Printing Shop

3 Branding Tips for a Screen Printing Shop

Have you ever bought an item that was more expensive because of the name behind it? Shoes, a purse, equipment?

The reason you feel strongly about your purchase is because that of the brand. It creates an emotional connection to your consumers which makes their purchase decision easier.

It is essential to create a brand your customers love and praise. Since this process doesn’t happen overnight, here are 3 tips to start now:

1. Create a guarantee. What can you do to guarantee your customers? Can you deliver goods at the best price, quality, turnaround time? This statement will help rally your team around one goal and make decisions when you’re not present.

2. Create a full experience. Every touch point of your business is a piece of your brand. How your staff answers the phone, what you feel walking into your shop, email response time, your website and social media presence. It’s all apart of your brand and should be thought out carefully.

3. Swag out your team & customers. People will start seeing your brand more in town and ask about it. Bring on the referrals and let customers be a fan!

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