Printavo is simple shop management software. We help you streamline your business, keep jobs moving forward and your team on the same page.
Scheduling, quoting, approvals, payments, customer communication, automation and more. With Printavo, you’ll work smarter–not harder.
Let’s face it, most business today is done online. Screen printers in the past had to print example pieces, or gamble on a design and color choice, all hoping that customers would purchase them in the end. This meant a ton of inventory and networking that is all done online today.
Thanks to technology, we now have the power to show customers exactly what their garment will look like without having to lift a finger. (Okay, maybe you do need to lift a finger to click the mouse). Successful screen printers use mockups to create the sale even before they ever step foot in the shop. These mockups are then used on websites, social media channels, and emails to show customers what their end product will look like. Mockups are a crucial part of any screen printing business. Let us answer some top questions about this process to help increase your business:
What Is A Mockup?
A mockup is a digital version of a custom garment, or simply put, a product photo that can be customized. While there are plenty of ways to create mockups with different software, we recommend using Photific. This mockup software already has thousands of product options in its database making it easy for you to choose which type of garment the customer wants. Photific takes high-quality pictures of garments and then adds in your design. They have every available color in your chosen garment and can impose your own artwork onto the shirt for stunning product photos.
For example, let’s say that the go-to shirt in your shop is the American Apparel 2001 short sleeve t-shirt. You can purchase the mockups for this garment which will give you access to multiple high-quality pictures of this product. Front views and back views are included as well as an up-close picture of the fabric. The software also includes the entire color library that American Apparel offers for this product meaning that you can further customize the image to match exactly what you will print in your shop.
How Do I Make A Mockup?
Mockups are quite easy to create if you’re using the right software. With Photific, you simply choose your garment brand and then can further customize the product. Their free mockup generator helps you play around with the software before you purchase as well:
Photific’s Free Mockup Generator
Choose Your Shirt
Photific software has all of the top name brand options that you probably already use in your shop
Choose Your Shirt Layout
You can select a flat shirt or choose other slight variations of the shirt including various wrinkles
Choose Your Shirt Color
The software includes every color available in that shirt style
Upload Your Design
You can design the shirt using Photoshop templates or straight from the app
Customize Your Design
Change the color, size, and placement of the design on the shirt
Change Picture Background
Mix up the background color of the image to help coordinate colors and draw attention to the product
Remove Product Tag
Keep the product tag if you’d like, but you can also delete it and create your own printed tag in your mockup as well
Save and Load
Save your customized product image and upload it to your website
There are tutorials to use to learn more about Photific, but the overall ease of the software is pretty self-explanatory. Playing around with the software for just a few minutes will get you started with this easy-to-use mockup software.
Why Should I Make Mockups?
Increase Sales
Bad product pictures kill sales. There, we said it. We all know that customers want choices as well as a clear picture of what they are actually getting. In fact, 75% of online customers stated that high-quality pictures are crucial to their online purchases. The ability to zoom, see the product from multiple angles, and select their color choice was also high on the list of importance for online customers. Creating the best quality mockups for your shop will help customers see their shirt and increase the likelihood that they will make a purchase.
Boost Credibility
Professional product pictures (say that 3 times fast!) are a key factor in what you tell your customers. If you show clients a picture of a shirt hanging in your shop that was quickly taken with a smartphone, it may show customers that your shop may not be as legit as your competitors. Customers want to do business with shops that exude confidence and credibility. Mockups take your hard-earned design and present the best possible example to clients.
Save Some Serious Dough
You’re in the screen printing business, not the photography business. Creating mockups allows you to ditch the need for a nice camera and light booth. Mockups let you get back to the shop doing what you love to do. You’ll save time (and plenty of money) by not spending your day taking, and re-taking, product pictures.
Photific’s Storefront 2 2019 Mockup Mega-Bundle is just $79.00 which includes access to over 500 mockups. You’ll also get free updates when the manufacturer’s add or discontinue a shirt color. The cost of the software is a no-brainer in how much time and energy it will save you in the long run.
Accuracy
Mockup software is incredibly accurate which helps show customers exactly what the end product will look like. Not only will you be able to show them a centered and properly scaled design, but you can also exactly match up product colors. Photific comes with 3-D mapping with built-in displacement maps that accurately show the design of the shirt no matter what angle.
Mockups are crucial to the success of your screen printing business. Not only will they boost sales and save you money, but they will also take your shop to the next level. The software is incredibly easy to use and is a no-brainer for any size shop that needs some help in producing beautiful product pictures.
How will you use mockups to boost your business?
About Printavo
Printavo is simple shop management software. We help you streamline your business, keep jobs moving forward and your team on the same page.
Scheduling, quoting, approvals, payments, customer communication, automation and more. With Printavo, you’ll work smarter–not harder.
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