Have you ever bought an item that was more expensive because of the name behind it? Shoes, a purse, equipment? The reason you feel strongly about your purchase is that of the brand. It creates an emotional connection to your consumers which makes their purchase...
Sales and Marketing
Setting Up Team Commissions
Over time we found that sales is a team sport. It's a basketball team where the ball gets passed around with the end goal of a slam-dunk. This process requires the company to work together on the same goal together. If one sales rep creates a lead from a tradeshow,...
Bloopers While Filming at Barrel Maker Printing
Videos don't always come easy! The 1 min you guys see probably takes 10min to film. Here are a few bloopers & tongue twisters we goofed on. Subscribe to our Podcast
Campus Ink’s Student Workforce – Behind the Scenes
Campus Ink has grown immensely from hiring design students on campus. They hire and train students with design backgrounds, teach sales and pay a commission for jobs. It's an exciting method of increasing revenue for their shop. I caught up with two of Campus Ink's...
A Breakdown of How Facebook Marketing Works for Screen Printing Shops – Shelby Craig
Shelby Craig, Founder of Rocket Shirts is a marketing guru. “Making Shirt Happen and Getting Shirt Done.” Shelby’s LinkedIn quote perfectly describes him. Shelby dives into how Facebook marketing works to help your screen-printing shop succeed. He...
Increase Your Print Shops’ Positive Reviews Using Printavo [Email Template]
If you're still on the fence about how important positive online reviews are, consider how often we all encounter this situation. You’re headed out to dinner with friends or family when you suggest trying a new place but the group isn’t convinced. While...
How to Stand out with Your Customer Service
Customer satisfaction is so important. It's the core of your business and creates longevity for you and your company. Treat it wisely as every interaction with your shop creates your brand and image. Josh Keane from Thread Monster talks about how he goes above and...
Looking to Expand? 5 Things To Note In Your New Shop Location
Richard Greeves, screen-printing industry consultant helps growing shops know what to look for when expanding into a new building. There are so many "gotchas" you may not think about when looking to expand. Richard lists a few of them out to make sure you can save...
The Key to Using Instagram and Social Media
Thread Monster (www.instagram.com/threadmonster) has over 17k followers on Instagram. He says it helps with social proof and selling bigger jobs. This is because the company looks more legit and established. Listen to how Josh acquired these followers and how you can...
How To Grow Your Screen Printing Business From $250k to $1M
We previously discussed the starter phase of a screen-print shop (www.youtube.com/watch?v=T1IVa8Zczkw). Going from 0-250k in sales is a huge accomplishment. You're probably still printing or handling sales while your partner prints. This is where it's time to turn...
Printavo Merch Demo Video [Beta]
We couldn’t be more excited to launch #PrintavoMerch beta We're making the simplest way to run online stores, fundraisers, and group orders all from inside your existing Printavo workflow.
Screen Printing New Hire Training Tips
Training is undervalued. We just don't spend enough time on it. How many times have you hired someone and thought "I don't have enough time to train them". Think about this, "what if you train them and they leave, but what if you don't and they stay?". This quote from...