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Finally, the phone has rung, email has hit the inbox and the customer of your dreams inquires about that order. You know what order we're talking about. The one that makes your eyes go wide, as you imagine how you'll finally put that new automatic press to the...
Facebook Ads can feel like a hard to grasp tool. You will hear of businesses growing their sales immensely using it and others claiming it doesn't work. Shelby Craig, Founder of Rocket Shirts cracked the code. Listen how he explains how to utilize Facebook Ads to...
You groan at your inbox when the email rolls in or you see that number on the caller ID. You are hesitant to pick up your personal phone because it may just be that customer complaining about the minuscule detail. Do you have a customer that won't stop...
How often are we up against a competitor? It is easily a shop owner’s biggest headache. “They’re printing for $4.25, can you beat that?” “The printer down the street said they’d do an extra color for free.” “I need these...
How loyal are your customers? Are they shoppers or are they returning customers? Do you worry that your customers will go elsewhere to find less expensive options? In this day and age, you can always find cheaper. You can always bargain hunt. If you want to be...
Act like you've been there... Act as if... Fake it til you make it... Can you handle this? @#@# Yes we can. How many times do you have to watch the boardroom movie speeches and listen to that old fashion advice before you realize there is a lot of truth to...
Fresh starts and new beginnings in your screen printing shop. Clean slates, resolutions, goals, new ideas. That’s what the new year brings to your business. These buzz words seem contagious this time of the year in the industry. Often times,...
You might be cramming to finish up those last screen printing jobs before closing up shop for some quality time with the family. Or you may be spending time cleaning up the shop, closing out the books for the year, and setting your sales goals for the new year....
Ask the common screen printer that has an auto and a few manual presses what their marketing plan is, and they might answer with the following: "We market to everyone!" "We flyer drop the community a few times a year" "We post Facebook Ads and Google Ad Words" "We...
Growing a print shop from the start is tough. I understand what you're dealing with because I went through it too. Here's a photo of me first learning to print. This is your HUSTLE phase. Where you're grabbing land (aka "sales") as quickly as you can....
How many orders per week does your shop print? Are you still at a point where you can remember most of your customers? You might be involved in the production of the job, or you may have nothing to do with it. As a business owner, you have the...
We are in the heart of football season. The highs and lows of Sunday afternoons and late Monday nights stir up conversations around the shop. A game of rigorous preparation, well-planned strategies, passion, teamwork and high pressure offer us some very great...
