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Can your customers pay online? In 2019, people are accustomed to paying with a credit card at the time of purchase; they’ve been trained to expect it by Amazon, Uber and online retail. In this post, we’ll discuss the pros and cons of using payment processors. I'll...
Jon Weiss is one of screen printing's true innovators. His contract print shop, New Buffalo Shirt Factory, made real innovations and contributions in high-volume contract screen printing. It's not hyperbole to call Jon legendary. He's embodies a...
Live screen printing is an amazing marketing opportunity for print shops. But it's not an easy game. Steven Farag from Campus Ink sits down with Bruce from Printavo to talk about his first big live printing gig: a post-graduation ceremony at University of Illinois....
Last time, I wrote about 5 mistakes I see at print shops. I told you that your press operator – if distracted for 12 minutes per shift – could potentially cost your business $14,400 over a year. Here’s the problem with that simple analysis: screen...
It’s a popular thought: an online t-shirt design tool will make all of the difference for your print shop. Just a few of the dozens of online t-shirt design tools available to consumers. You think: I want to take my share of the business that Custom Ink,...
Subject lines make all of the difference when you're hiring on Indeed. Here's how we know. Indeed has moved to a pay-per-click (PPC) model that charges you for leads that they generate. What does that mean for employers? You have to treat it just like a paid search...
Job ads are advertisements. Seems obvious, right? But job ads for people that want to work in your screen printing or embroidery shop must be written and targeted correctly. Go where the group you're trying to reach hangs out. Speak their language: Spanish! Deciding...
About the author: Matt Marcotte works with T&J Supplies as a business advocate and sales leader. Matt managed a high-volume contract production print shop, with national retail clients like Target and Threadless. Matt's experiences provide valuable insight into...
A strong, supportive, and satisfying workplace culture is not made. It is earned. It requires persistent leadership that puts the good of the team ahead of any individual. But screen printing and custom merchandise printing are hard. You're tasking your team with...
About the author: Matt Marcotte works with T&J Supplies as a business advocate and sales leader. Matt managed a high-volume contract production print shop, with national retail clients like Target and Threadless. Matt's experiences provide valuable insight into...
What are your screen printing business goals for 2019? I'm super pumped. Why? Because it's the beginning of 2019, which means it's a great time to have a bit of a mental refresh from last year and separate it from the goals and accomplishments you want to achieve this...
2018 has been wrapped up. I hope it was a solid year of growth and development for your business. As the new year begins, it's great to list your goals for 2019. Big changes start with small steps. I've seen great ideas floating around our community. So I created...
