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We've made it to 2018. Every print shop at least has some social media presence these days. The website may be coming together, but the Facebook Page is up and you might have even discovered the beautiful world of Instagram. Let's back up real quick. The...
Do you feel like sometimes you are frantically trying to sew out customer designs? Juggle digitized files, get products out and sell all at the same time? Here are tips for better embroidery management! 1. Write Out Your Workflow - Step By Step. Often times, you end...
If you keep your ear to the ground in the world of social media, you might have seen that Mark Zuckerberg's initiatives for 2018 are a little different. Over the years, Facebook has evolved to be one of the most powerful advertising tools. What started as a...
Finally, the phone has rung, email has hit the inbox and the customer of your dreams inquires about that order. You know what order we're talking about. The one that makes your eyes go wide, as you imagine how you'll finally put that new automatic press to the...
You groan at your inbox when the email rolls in or you see that number on the caller ID. You are hesitant to pick up your personal phone because it may just be that customer complaining about the minuscule detail. Do you have a customer that won't stop...
As an entrepreneur how often do you find yourself running sales, accounting, billing, production, marketing, and every other loose end in your business? Does the list ever end?! Obviously, a basic human resources strategy is necessary, but nowadays you can...
Your child comes home from school and gets a 19/20 on their spelling test. Your college student comes back from winter break with a 3.8 GPA and is on the Dean’s List. You have a goal of losing 20 pounds and only lose 18 of them. You would be pretty impressed...
How often are we up against a competitor? It is easily a shop owner’s biggest headache. “They’re printing for $4.25, can you beat that?” “The printer down the street said they’d do an extra color for free.” “I need these...
As a business owner, you have several responsibilities that sporadically pop up throughout your already busy schedule. The last thing you want to be doing is have to micromanage your shop. This sense of control you want to maintain is most prone to the fact that you...
How loyal are your customers? Are they shoppers or are they returning customers? Do you worry that your customers will go elsewhere to find less expensive options? In this day and age, you can always find cheaper. You can always bargain hunt. If you want to be...
Act like you've been there... Act as if... Fake it til you make it... Can you handle this? @#@# Yes we can. How many times do you have to watch the boardroom movie speeches and listen to that old fashion advice before you realize there is a lot of truth to...
Fresh starts and new beginnings in your screen printing shop. Clean slates, resolutions, goals, new ideas. That’s what the new year brings to your business. These buzz words seem contagious this time of the year in the industry. Often times,...
