Whether you're brand new to screen printing or a veteran with years of experience in the industry, Printavo University is an incredible opportunity. Join Matt Marcotte and Printavo every other Thursday at 12:00 PM CST (noon) for the latest Printavo University...
Luke Gardner
A Brief Look Back At 2021 | Thank You, Print Hustlers!
This is excerpted from The Weekly, Printavo's screen printing industry newsletter. 2021 was a mind-blowing year. For better or for worse. Everyone was put through the ringer this year. It doesn't matter how well they did or who they are. The number of overlapping...
The Dos and Don’ts of Production Management for Screen Printing | Ryan Kasparian Interview
Ryan Kasparian (from coveredin.ink) took the leap to his own consultancy in 2020 after a storied 20+ year career in screen printing. Cutting his teeth in Chicago’s bustling Culture Studio and Denver’s high-tech Denver Print House, Ryan’s experience...
Three expensive lessons from running online stores
Three expensive lessons from running online stores It's hard to come by practical info for executing online store sales. There are a lot of tools, options, and choices – but what really matters is how the rubber meets the road. After millions of dollars in Merch...
REPORT: Free Print Day draws thousands, boosts sales. Here’s how
This summer, I took a trip to Rockford Art Deli – about 80 miles northwest of Chicago. They've made a splash with their Free Print Day event and I had to see it for myself. At 10 AM on a Saturday, the line stretched around the block. By 11 AM, I'd...
Copy Sign Up For The Weekly | Printavo’s Screen Printing Industry Newsletter
The Weekly is Printavo’s weekly newsletter by Printavo’s content creator Luke Gardner. Focused on the custom apparel industry, The Weekly takes a microscope to the topics that matter: from sales and marketing strategies that work for print shops to...
How To Make More Money Screen Printing in 2022 (Part 1 and 2)
Coming from The Weekly? Click here to start where you left off. The goal of a business is to make money. More specifically: to make profit. There are lots of great second order effects that come with that: people get paid and have nice lives, customers get nice...
Black Rifle Coffee Company | Managing Apparel In-House (With 1.7M+ Followers)
With 1.7 million Instagram followers and one of the strongest brands around, there’s no doubt that Black Rifle Coffee Company resonates. So there’s always been an opportunity to offer clever BRCC branded merch. Thanks to Tyler Adams, BRCC's in-house...
Minimum Order Quantities | Why Print Shops Use This “Trick”
Coming from the newsletter? Click here to start reading where you left off. Ahh, the minimum order quantity. It’s the most overlooked lever a print shop can pull. Want to re-define the terms of a business's services? Serve different customers? Make more money?...
Starting a Distribution Company with NorCal Screen Print Supply
It’s one thing to start a print shop. But it’s a whole different ballgame to start a print supply company. What kind of madman would take that leap? Enter NorCal Screen Print Supply, led by Steven Cranston. “My area didn’t have a supplier. So I...
$0 to $500k in Screen Printing Sales: Printing on Main Street
Vlad from Printing on Main Street joins us to discuss how he grew his shop from a single heat press into something much bigger. Vlad joined us at PrintHustlers Conf 2021 and his story was the talk of the town. We knew we had to get him on the podcast ASAP. Printing on...
5 Ways Print Shops Mess Up Their Prices | Screen Printing Price Mistakes
Coming from The Weekly? Click here to keep reading where you left off. Pricing is very difficult. Data collection, order flow, differential calculus. Is your temperature rising yet? Pricing for consistent profit in this world is tough. We’ve written about cheap...